Marketplace Access
Eligible consumers can compare qualifying private health plans through the federal Health Insurance Marketplace or an applicable state Marketplace.
Understand what the ACA changed for individual and family health coverage, how the Health Insurance Marketplace fits into the system, and the consumer protections worth knowing before you explore coverage.

The Affordable Care Act (ACA) is a federal law enacted in 2010. Among other reforms, it established standards for individual and family health insurance and created Health Insurance Marketplaces where eligible consumers can shop for qualifying private health plans.
Eligible consumers can compare qualifying private health plans through the federal Health Insurance Marketplace or an applicable state Marketplace.
Marketplace plans must follow ACA requirements, including coverage of Essential Health Benefit categories and important consumer protections.
Explore Essential Health Benefits →ACA protections include rules concerning pre-existing conditions and other important standards that affect individual and family health coverage.
Understand ACA Protections →The ACA is the federal law. The Health Insurance Marketplace is a shopping and eligibility platform. Insurance companies are private carriers that offer health plans when participating in the applicable Marketplace.
BenefitRoute is separate from all three. We help consumers understand ACA-related information, organize their coverage situation and connect with appropriate licensed assistance or enrollment resources when requested.
You do not need to memorize the law to understand the parts that may matter when shopping for health coverage.
Marketplace plans are offered by private insurance companies. The Marketplace provides the platform for shopping, eligibility review and applicable financial-assistance determinations.
The federal law that established health-insurance reforms and Marketplace standards.
The federal or state platform where eligible consumers can apply, compare plans and receive official eligibility determinations.
An independent consumer information, marketing, qualification and connection platform. BenefitRoute does not issue insurance policies.
Consumers often use the term Obamacare when referring to the Affordable Care Act or ACA Marketplace coverage. In everyday usage, the terms generally point to the same federal health reform law and the individual-market coverage system created under it.
Learn the basic Marketplace eligibility framework and why coverage eligibility is different from savings eligibility.
Understand Eligibility →Understand Premium Tax Credits and Cost-Sharing Reductions without unsupported savings promises.
Explore Potential Savings →Learn the difference between Open Enrollment and potential Special Enrollment opportunities.
Understand Enrollment →Answer a few straightforward questions about your household, coverage situation and priorities to begin exploring the next step that may fit your circumstances.
Explore My ACA Options →Educational screening • No official eligibility determination • No obligation